Thinking About Selling Your Business? Start With a Clear Plan.

Get practical, independent guidance before speaking with brokers or buyers.

Business owners considering a sale in the next 6-24 months

$500k to $5M

businesses

Want clarity before
talking to brokers

Prefer independent,
practical guidance

Most Business Owners Go Into a Sale Unprepared

Don't know their true value


Talk to brokers too soon


Leave money on the table


Agree to unclear terms

A little preparation up front can make a big difference in outcome.

A Different Kind of Advisor

Experience from complex transactions, now focused on helping business owners navigate smaller deals.

  • Practical, no-nonsense advice
  • Independent and unbiased
  • Focused on your outcome
  • Simplifying a complex process

How It Works

01

Free Initial Conversation

Discuss your situation,

goals and timing

02

Pre-Sale Advisory
Understand value,
process and risks

03

Move Forward
We run and negotiate your sale transaction if/when you're ready

SIMPLE , TRANSPARENT PRICING

Initial advisory engagement: $3,000

Credited toward total fees if you proceed with the transaction

Typical total legal and advisory fees for a full transaction are generally in the $10,000 to $12,000 range, depending on scope and complexity.

CREDENTIALS

Corporate lawyer with 10+ years of experience in M&A and Capital Markets at the world's most elite global law firms — now focused on helping business owners sell their companies the right way

I’ve spent over a decade working on mergers, acquisitions, and financing transactions, including deals involving highly sophisticated buyers, investors, and legal teams. Today, I apply that same experience to help business owners navigate the sale of their companies with clarity and confidence.

  • 10+ years of experience in M&A and corporate transactions
  • Background at leading international law firms (U.S. and global)
  • Experience negotiating against sophisticated buyers and counsel

Do I need to be ready to sell now?

Not necessarily. Some clients come to me after they''ve already received an offer or signed a letter of intent. Others are earlier in the process and just want to understand what to expect.

If you''re even thinking about selling, it can be helpful to have an initial conversation. That way, you understand the process and avoid making decisions early on that could affect your outcome later.

Do you work with brokers?

Yes.

In many transactions, there is a broker involved on the sell-side. I regularly work alongside brokers, accountants, and other advisors to help move the deal forward.

My role is focused on the legal side, i.e., making sure the terms of the deal are structured and negotiated properly, and that your interests are protected throughout the process.

Is this legal representation?

Yes, once we formally engage.

Initial conversations are typically informational, so we can understand your situation and determine whether it makes sense to work together.

If you decide to move forward, you would engage MorningLight Advisory PLLC (d/b/a MorningLight Law) to represent you as your attorney in the transaction.

How much do you charge?

Fees depend on the size and complexity of the transaction.

For most business sales, I aim to keep pricing clear and predictable, often combining a fixed fee with a success-based component.

We can discuss your specific situation on an initial call and outline what the legal work would likely involve.

FAQ

Everything you need to know about working together — answered. Can't find what you're looking for?
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Start with a
Free Conversation

A short call can help clarify your next steps — no obligations.

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